Writing
On building things nobody found
Why Developers Can't Market Their Products (And What Actually Works)
You built something good and nobody came. Here's why marketing feels impossible to technical founders, and the distribution tactics that work for solo developers who hate marketing.
Your Marketing Career Was Training For This
Marketing roles are being hollowed out by AI while thousands of indie developers have products nobody can find. If you can build an audience, you no longer have to sell that skill by the hour.
Every Way to Promote a Product, and Why Developers Get Each One Wrong
Social platforms, influencers, podcasts, building in public and paid ads — what each channel actually rewards, the specific mistake developers make on each, and how marketers think about them differently.
Vibe Coding Killed the Idea Backlog. Now Everyone Has the Same Problem
Claude Code, Codex, Cursor and Gemini mean anyone can now ship the thing they've been describing for years. Here's how developers and marketers each use these tools — and why building was never the bottleneck.
What Push & Pitch Is, And Why It Might Not Exist
An honest account of what we're trying to build: a place where developers who can't market meet marketers who want something worth pitching — and the thing that would kill it.