Push & Pitch — early

Writing

What Push & Pitch Is, And Why It Might Not Exist

· 5 min read

This is an honest description of a thing that does not exist. If you signed up on the front page, this is what you signed up to.

The observation

Two complaints turn up constantly, in completely separate places, and they are the same complaint viewed from opposite ends.

In developer communities: I built something good and nobody came. Months of work, a product that solves a real problem, a launch that produced silence. The replies recommend Product Hunt and SEO, neither of which addresses what is actually wrong.

In marketing communities: my role is being restructured, my skills are being automated, and I am tired of doing this for products I don't believe in. People who are genuinely excellent at making strangers care about something, spending that talent on things that do not deserve it.

Each of those people is the other one's missing piece. There is no obvious place where they meet.

What we'd build

Something deliberately small. Both sides describe what they have and what they want — a product and what it needs, or a track record and what you would work on. Then introductions, and the two people decide everything else themselves.

What it is not, and this matters more than what it is:

Not an agency. No retainers, no service delivery, no scoping call. We are not in the middle of the work.

Not a job board. Almost none of the interesting arrangements here are salaried. They are revenue shares, equity splits, deferred deals, or two people swapping skills because each has what the other lacks.

Not a network with a monthly fee. The failure mode of every community product is charging for access before there is anything worth accessing.

The thing that would kill it

One-sided supply. Marketplaces fail when one side shows up and the other does not, and this one has an obvious risk: developers who need help are numerous, visible and vocal, while marketers willing to take equity instead of salary are rarer and harder to reach. Five hundred developers and eleven marketers is not a business — it is a queue.

That is precisely what the counters on the front page are for. They are the real signups, updated live, and they are shown to both sides deliberately, because the ratio is the number that decides whether this is worth building. If it comes out badly lopsided, that is the answer, and the honest response is to say so rather than launch anyway.

What happens next

Nothing dramatic. The page collects emails. If enough people on both sides sign up, we build the smallest version that could work — probably a set of manual introductions before any software at all — and the people who signed up first are the ones it gets built with.

If they don't, you'll get one email explaining that it isn't happening, and that will be the end of it. That outcome is genuinely on the table, which is why this page exists instead of a product.

Questions people actually ask

What is Push & Pitch?

A planned matching service between developers who have built products nobody has found and marketers who want to work on something worth pitching. It does not exist yet. There is a landing page collecting emails from both sides so we can find out whether enough of each turns up to make it viable.

Is it free?

Nothing has been decided, because deciding pricing for a product with no users is a way of avoiding harder questions. If it launches, joining as either side will be free at the start.

How is this different from a job board or an agency?

A job board assumes a salary and a hiring process. An agency assumes a retainer and a client relationship. Most of the arrangements we are interested in are neither — revenue shares, equity splits, straight swaps of skills between two people who found each other and decided to work together.

When will it launch?

When enough people on both sides have signed up to make the introductions worth making. If that never happens, it will not launch, and everyone who signed up will get an email saying so.