Push & Pitch — early

Answers

Is AI actually replacing marketing jobs?

Short answer

It is replacing marketing tasks, which over a few years amounts to a large number of jobs built mostly from those tasks. Producing volume — variants, briefs, first drafts, keyword clusters, reporting — has collapsed in cost. Judgement about what to say, to whom, and why anyone should care has not. The roles disappearing fastest are the ones that were mostly production.

The longer version

This question comes up inside a longer piece on the same problem. If the short answer above raised more questions than it settled, the full article has the reasoning behind it.

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